JAX Tyres & Auto is also at the forefront of tyre retailing technology through a strategy called JAXIT which encompasses digital deployment to stores and consumers from the central source of data. The most notable components being Touchpoint digital point of sale, enabling customers to ‘virtually fit’ wheel options to their vehicle and JAXOnline. This industry first B2B / B2C e-Commerce platform operates 24/7/365, allowing customers to research, buy, pay and book online. Or more traditionally, to research, phone and drive in.